Iceberg has revealed its SS17 collection and the campaign stars models Sarah Snyder and Luka Sabbat.

The two internet cool kids took active roles in styling and shooting the campaign, which is inspired by fearless creativity and the digital age. The campaign was produced entirely in New York where the brand had previously collaborated with New York retailer KITH.

Iceberg's signature pop art-inspired look continues in this collection with loud colors, prints, and motifs including Superman and Bugs Bunny. These more dazzling traits adorn a monochrome base and a simple color palette of cargo greens and indigos.

Iceberg has a history of tapping influential pop culture figures and proving its contemporary relevance. From the brand's inception in 1974 to now, individuals such as Andy Warhol, Vivienne Westwood, Luciano Benetton, Franco Moschino, Farrah Fawcett, Iggy Pop and Lil’ Kim have featured in its campaigns.

Find out more via the link below.

Here are five reasons you should be wearing Iceberg.

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