Highsnobiety

In true Faceb...Meta fashion, OnlyFans key feature is being cherry-picked in a move to bring creator subscriptions to Instagram.

If you have it, Meta wants it too. First was Snapchat's stories before TikToks was transformed into reels, and how could we forget Facebook's dreaded marketplace? It was only a matter of time before IG introduced its own subscription service, given the immense revenue opportunities afforded to creators on OnlyFans.

Looking through the details of the announcement, the subscription service, which is first being implemented in the US via select creators, will follow a model bearing the most similarities to Patreon.

Your Highsnobiety privacy settings have blocked this Twitter post.

Once the service is made available to them, creators will be able to add a subscription button to their profiles and set a monthly cost of their choosing.

In a bid to offer a more intimate form of engagement on the platform, those that subscribe will receive access to exclusive lives, stories, and badges.

This model has been utilized via Patreon by podcasters and Youtubers for quite some time, allowing creators to offer different tiers of rewards, including exclusive content, previews, and access to Discord servers.

Your Highsnobiety privacy settings have blocked this Instagram post.

Though this model is nothing particularly new, it'll provide influencers and creators on the platform the opportunity for a new revenue stream. Taking into consideration how much the current algorithm favors paid sponsorships and marketplace content can affect potential engagement-based revenue opportunities, this is a big win for the platform's users.

There's no indication as to when these features will roll out globally, and in the meantime, remain in the testing stages for a handful of US users.

The question is – which app's core function will Meta come for next?

We Recommend
  • Image on Highsnobiety
    Kendrick Lamar's Finsta Is Having a Wild Sneaker Journey
    • Sneakers
  • Image on Highsnobiety
    Jeff Bezos Is an IG Fiancé Now
    • Culture
What To Read Next
  • Pharrell Williams wears a Human Made hat, Tiffany sunglasses & a denim Louis Vuitton shirt
    Pharrell's Second Louis Vuitton Runway Takes Over Hong Kong
    • Style
  • Fear of God and adidas' FOG Athletics collection
    Fear of God's adidas Collection, FOG Athletics, Is Finally Here
    • Style
  • Dua Lipa wears a beige scarf, coat, Yankees hat, PUMA Palermo sneakers, and black Hermes bag
    Dua Lipa's Hermès Bag Works Overtime
    • Style
  • Models wear VERDY & McDonald's collaborative merch
    VERDY x McDonald’s Is Worth a Trip to China
    • Culture
  • stussy nike air flight 89
    Stüssy & Nike's New Shoe Is Cold...Blooded
    • Sneakers
  • stussy nike air flight 89
    Stüssy’s Next Nike Is One Wild Flight...Sneaker
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.