Highsnobiety
Double Tap to Zoom

In true Faceb...Meta fashion, OnlyFans key feature is being cherry-picked in a move to bring creator subscriptions to Instagram.

If you have it, Meta wants it too. First was Snapchat's stories before TikToks was transformed into reels, and how could we forget Facebook's dreaded marketplace? It was only a matter of time before IG introduced its own subscription service, given the immense revenue opportunities afforded to creators on OnlyFans.

Looking through the details of the announcement, the subscription service, which is first being implemented in the US via select creators, will follow a model bearing the most similarities to Patreon.

Your Highsnobiety privacy settings have blocked this Twitter post.

Once the service is made available to them, creators will be able to add a subscription button to their profiles and set a monthly cost of their choosing.

In a bid to offer a more intimate form of engagement on the platform, those that subscribe will receive access to exclusive lives, stories, and badges.

This model has been utilized via Patreon by podcasters and Youtubers for quite some time, allowing creators to offer different tiers of rewards, including exclusive content, previews, and access to Discord servers.

Your Highsnobiety privacy settings have blocked this Instagram post.

Though this model is nothing particularly new, it'll provide influencers and creators on the platform the opportunity for a new revenue stream. Taking into consideration how much the current algorithm favors paid sponsorships and marketplace content can affect potential engagement-based revenue opportunities, this is a big win for the platform's users.

There's no indication as to when these features will roll out globally, and in the meantime, remain in the testing stages for a handful of US users.

The question is – which app's core function will Meta come for next?

We Recommend
  • First Look: Craig Green's Bright-Eyed Return to Paris
  • First Look: Vans' Iconic Skate Shoes Gone UNDERCOVER
  • First Look: Willy Chavarria Steps up His Wildly Wonderful adidas Sneakers
  • First Look: At Rick Owens, It's Raining Men
  • A Traditional British Tailor’s First-Ever Sneaker Collaboration
What To Read Next
  • This Satisfyingly Textural Jordan "Skate Shoe" Is a Work of Art
  • 90 Years of Japanese Bagmaking Comes to Paris (EXCLUSIVE)
  • Can You Make a Parisian Souvenir Shop Cool? Pigalle Says, Yes
  • After 30 Years of Collaborating, Nigo & Futura Break New Ground
  • Converse’s Skate Loafer Is Business up Top, Kickflips Below
  • Two Masters of GORE-TEX Footwear, One Chunky Boat Shoe