Brand: adidas x Ivy Park 

Release Date: February 9 on adidas' website and February 10 at select retailers

Price: $30 to $300

Buy: adidas' website

Editor’s Notes:

Beyoncé is back at it, but sorry, it’s not new music. The multihyphenate is dropping a new adidas x Ivy Park collection inspired by love, perfectly timed as we approach Valentine’s Day.

In supreme Beyoncé fashion, Ivy Park’s Instagram gave away a subtly obvious hint surrounding the new collection with a single post: a throbbing “Ivy Park” heart video followed by the caption "#IVYHEART."

Following the teaser post, the campaign presented itself with a “whole lotta red” as the color is of course closely associated with love in Western cultures.

Across the globe, the color carries a universal undertone of optimism and sentiment, making it the perfect hue to lead this intimate collection.

The partnership also introduces us to the new diverse faces of the IVY HEART campaign, including supermodel and actress Shu Pei, male supermodel Tyson Beckford, actress-model Karrueche Tran, musician Troye Sivan, comedian and designer Naomi Watanabe, and even Beyoncé’s current stylist, KJ Moody.

Now, say te amo to the actual adidas x Ivy Park collection itself.

The 40-piece collection includes sport-meets-street apparel and accessories dripped out in a daring color palette of reds and pinks. Sexy snakeskin, playful heart prints, shimmering sequins, and tempting latex make for other enticing details.

Heart eyes go out to the Velour Dress, Faux Latex Puffer Jacket, and Heart-Lip Belt Bag, which pose as a few of the collection's impressive pieces.

Sneakerheads will be happy to know the IVY HEART collection will also roll out five footwear styles, including a new spin on the timeless Stan Smith and the debut of a mule-inspired IVP Superstar Plim.

The duo’s Savage, slide sandal, and Ultraboost models will steal hearts once more in new colorways of Cheeks, Lipstick Smudge, and Candy Paint, respectively.

What To Read Next

  • best scandinavian brands feature rains sandqvist stutterheim

    37 Scandinavian Brands You Need to Know

    Style
  • Image on Highsnobiety

    18 German Clothing Brands Every Highsnobiety Reader Should Know

    Style
  • Model wearing Prada iris Mohair hat in color purple

    31 Italian Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them

    Style
  • Nike cable knit sweater

    Nike Is the Unexpected Star of 2022 Knitwear

    Style
  • Image on Highsnobiety

    The Best Winter Accessory Gifts For Those Who Are Always Cold

    Style
  • stadium goods sale

    Take 20% off Grails Right Now at Stadium Goods

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.