JAY-Z's label Roc Nation has filed copyright takedown notices against deepfake videos using Artificial Intelligence to make him rap Shakespeare's Hamlet and Billy Joel's "We Didn't Start the Fire," the Verge reports.

Vocal Synthesis, the anonymous creator of the YouTube-hosted videos, got the takedown notice from Roc Nation, which reads: “This content unlawfully uses an AI to impersonate our client’s voice.” The Voice Synethesis’ videos are created by feeding Google’s open source Tacotron 2 text-to-speech model with JAY-Z songs and having the synthetic voice read pre-written text.

After receiving a takedown request, YouTube initially removed the videos, but has since reinstated them, citing insufficient grounds from the claimant. You can watch the contested video below.

The situation raises new questions about to what ends AI can qualify as copyright infringement. Deepfake videos have caused controversies with many celebrities, where the issue has often been using their imagery in adult films. However, how far a voice impersonation falls under intellectual property is still unclear.

What To Read Next

  • Image on Highsnobiety

    Roblox Welcomes Jack Grealish to Gucci Town

    Style
  • Image on Highsnobiety

    With First Acting Role, North West Goes From TikTok Star to Movie Star

    Culture
  • Image on Highsnobiety

    What's Better Than a Valentine? A Valentine From Vivienne Westwood

    Style
  • Image on Highsnobiety

    Need To Buy a Last Minute Valentine's Gift? We've Got You Covered

    Style
  • Image on Highsnobiety

    The Best Valentine's Gifts Under $200 That Everyone Will Love

    Style
  • Image on Highsnobiety

    100 Pairs of ASICS Later, Guest Editor Ronnie Fieg Reflects on a Footwear Legacy

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.