Highsnobiety
kanye-west-jeen-yuhs-sobs-merch-buy (2)
SOBs

Boom times for Kanye West fans, who've watched their idol grow up in real time in Netflix's JEEN-YUHS documentary series as they anxiously await the release of DONDA 2. If the Miami listening party, which coincided with DONDA 2's original drop date of February 22, wasn't enough for them, so much the better.

There's extra time to pre-order the baffling Stem Player (DONDA 2's exclusive release platform) and drool over the YEEZY GAP Engineered by Balenciaga drop.

Your Highsnobiety privacy settings have blocked this Twitter post.

Presumably, all of this headline-worthy skullduggery is part of a guerilla marketing push for DONDA 2, which doesn't really justify Kanye's crummy behavior (let's not forget his friend group).

But DONDA 2 is a huge event, after all, and JEEN-YUHS is no less momentous.

It's hardly surprising that the documentary series' directorial team Coodie & Chike would want to capitalize on the big moment with a timely series of events, which they kicked off on February 21 with two sold-out events at legendary NYC venue SOBs.

Your Highsnobiety privacy settings have blocked this Twitter post.

Founded in the early '80s as Sound Of Brazil, SOBs does brisk business to this day as a restaurant and event space. To Yeezy-heads, though, it's most notable as one of the first places that a young Kanye performed at back in the early '00s.

Thus, it was only too fitting that SOBs hosted Coodie & Chike's chat on the early days of Ye, where they screened unreleased footage, answered fan questions, and sold some special merch.

These one-off hoodies only debuted at the event and a dedicated web store — by now, they'd be gone forever.

Your Highsnobiety privacy settings have blocked this Instagram post.

However, Highsnobiety has unlocked exclusive access to the JEEN-YUHS x SOBs website for a limited time, extending the purchase period to February 23. The site will be password-protected at 12pm EST but can be unlocked with code "LASTCALL"

It's a fair bit rarer than the general JEEN-YUHS merch that Coodie & Chike launched themselves, making this one for the real die-hards.

We Recommend
  • Kanye West & wife Bianca Censori seen wearing a black T-shirt & beige top
    Kanye & Wife Bianca Call It Quits
    • Culture
  • Happy Kanye
    Is Kanye West Still One of Hip Hop's Wealthiest Moguls in 2023?
    • Culture
  • kanye pastelle relaunch
    Pastelle, the Original Kanye Brand, Is Back
    • Style
  • Ozzy Osbourne & wife Sharon dressed as Kanye West & Bianca Censori for Halloween
    Ozzy Osbourne's Kanye Cosplay Is Insane & Amazing
    • Style
  • north west kanye outfits
    Of Course North West Wins at Kanye-Themed Halloween Costumes
    • Style
  • Image on Highsnobiety
What To Read Next
  • new balance 2002R leather
    It Only Took Some Leather to Make New Balance's 2002Rs Look Even Better
    • Sneakers
  • Heaven by marc jacobs sandy liang collab 2024
    Sandy Liang's Heaven Collab Has Big Bow Energy
    • Style
  • Zendaya, Anya Taylor-Joy, Timothee Chalamet, Austin Butler on the Dune 2 red carpet
    Why the 'Dune 2' Red Carpet Outfits Feel so Vital
    • Style
  • dover street market adidas
    Dover Street Market's Sambas Are Quite Quiet
    • Sneakers
  • junya watanabe hoka fw24 collab
    Junya Watanabe's HOKA Mule Gives Link-Ups a New Meaning
    • Sneakers
  • PUMA x Pleasures campaign images
    PUMA and PLEASURES Are Bringing Punk to the Racetrack
    • Style
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.