This article was published on February 11 and updated on February 14

I have a conspiracy theory. Okay, it's not a conspiracy theory, really just an educated guess about Kanye West's recent behavior on social media, which is much more of a mouthful.

Unless you've been living under a rock for the past week, you've heard about Ye's crude social media campaign against estranged ex-wife Kim Kardashian and the February 10 outburst against Billie Eilish over some fake news, which followed a night out with a Kim clone.

Oh, and his bizarre freakout at Kid Cudi.

Tough to stick up for the dude! Remember, he's still working with alleged rapist Marilyn Manson on the forthcoming DONDA 2, presumed to drop the same day as Pluto's return, for some reason.

In fact, that release date is getting awfully close. Sure makes me wonder if all of Kanye's outbursts are in fact carefully calculated to generate maximum buzz ahead of his new record. Sure does make me wonder, yep.

Case in point: a new Fivio track that features Kanye premiered mere hours after his indefensible Eilish callout. Oh, and Netflix's Kanye documentary comes out next week, too.

Kanye has a habit of pulling incredibly divisive stunts like this, the kinda things that'd sink a normal artist's career if they ever tried something similar.

Remember when B.o.B. was mocked into oblivion by attempting to use flat earth idiocy to boost record sales? Probably not, and we all collectively forgot his Neil DeGrasse Tyson diss track, too.

But Kanye, like dragon energy pal Trump, is untouchable. He can say anything (or harass anyone) he wants and it only brings in more attention (and money) as his diehard fans double down.

Plus, free press ahead of DONDA 2's debut.

This is old hat for Yeezy, of course.

Remember the summer of 2018 when he went nuts on Twitter basically every day, said several dumb things about slavery, and hung out with Trump at the White House? That was the summer he put out and/or produced four different albums, including Kids See Ghosts, which all included the requisite merch drops (AKA $$$).

Remember when Kanye ran for president in the 2020 elections? He dropped Jesus is King on October 25, mere days before election day.

To view this external content, please click here.

So this is par for the course for a grown man who admires the Joker way too much (remember the Larry Hoover show's backstage passes?).

Does it excuse his cruel public harassment of Kardashian and Eilish or how his children have been needlessly dragged into the debacle? Not at all.

To be clear, I'm sympathetic towards West's public struggles with mental health (which he's currently using as further fuel for the fire), but dude is only ever on social media when it's time to promote his music.

Ye, even some of your own fans are begging you in your comment sections: please log off.

What To Read Next

  • Image on Highsnobiety

    Amidst the 'Renaissance' Ticket Chaos, Beyoncé Lets Loose at a Pre-Grammys Party

    Culture
  • Image on Highsnobiety

    The Château Royal Wants You to Know You're Sexy

    Culture
  • Image on Highsnobiety

    These AJ1s Might Cost You a Month of Rent

    Sneakers
  • Image on Highsnobiety

    All the Details: Tiffany & Nike's $400 Air Force 1

    Sneakers
  • Image on Highsnobiety

    And Just Like That... Gucci Birkenstocks

    Sneakers
  • Image on Highsnobiety

    Even Stüssy's 8-Ball Nylon Jacket Didn't Stand a Chance

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.