In addition to Virgil Abloh, Nike has called on Kim Jones to design a collection ahead of the 2018 World Cup.
Using soccer to explore fashion’s cerebral side, Jones has taken the sport's traditional garments and reworked them in new cuts. The capsule's short, jersey, and pre-match jacket draw inspiration from London punk style of the ’70s and ’80s.
“That whole punk era was all about proportions that gave power to the wearer," says Jones. "I was inspired by the idea of DIY of the time — cutting up and putting things back together — to create something new.”
Alongside the apparel, Jones has also worked on a hybrid of his favorite sneakers.
“I was looking at the silhouette of the Mercurial along with my three favorite Nike shoes: the Footscape, the Vandal, and the Air Max 97," he notes. "Combining these into one shoe is an homage to punk, but with a super-slick end product.”
You can look forward to Kim Jones' Nike “Football Reimagined” capsule launching June 7 at select global retailers, as well as online.
In related news, Louis Vuitton has debuted its official World Cup collection.
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