This year’s All-Star Weekend festivities drew scores of fans to Charlotte, N.C. to not only witness sporting glory, but to score exclusive gear while partying with celebrities at Levi’s® massive Style Lounge space.
The all-American denim brand took over Heist Brewery on Friday and Saturday with multiple activations throughout—like a completely decked out customization center for fans to shop pieces with exclusive imagery from photographer 13th Witness.
Toward the back of the space was the Levi’s® Style Lounge set up for exclusive fittings with various athletes and celebrities who rolled through like Detroit Piston Blake Griffin, comedian Michael Rapaport, and more.
On day two, the Levi’s® space transformed into a southern-themed spread dubbed the “Ball-B-Q,” offering everything from insanely tender three-day smoked brisket to fried mac-n-cheese. Sponsored by Franchise magazine and hosted by Don C, celebs like actor Hannibal Burress pulled up while the one and only Snoop Doggy Dog hyped the crowd up with an intimate DJ set.
Check out everything that went down in the photos and video above, and shop the custom Levi’s® selection now.
- Photographer: Bryan Luna