It's Louis Vuitton to the World
If we’ve learned anything from Pharrell’s fashion shows as the creative director of Louis Vuitton Menswear, it’s that the musician-turned-designer knows how to create a huge spectacle.
For a small taste of what’s happened since Pharrell was hired in early 2023, it’s included: a Jay-Z performance, breaking the internet with monogram Timberland boots, and million-dollar bags.
So, in the lead-up to his latest show, we all wondered how Skateboard P would top his previous collections.
The title of Pharrell's Louis Vuitton SS25 is “Le monde est à vous” which translates to: the world is yours — a possible reference to an iconic scene in the cult-favorite French film La Haine.
"Louis Vuitton's Spring/Summer 2025 men's collection celebrates the human of the earth," opens Louis Vuitton's show notes.
"Our international community comes together in Paris, men's Creative Director Pharrell Williams, reflects on the unifying spirit of the global mentality of Louis Vuitton."
The cultural and travel spirit of Louis Vuitton's show was palpable, with the La Maison de l'UNESCO serving as a symbolic backdrop. This venue, a testament to international unity and cultural diversity, was adorned with lush greenery and international flags, mirroring the global mentality of the collection.
In the diverse crowd, stars like Burna Boy, Tems, BamBam, Sabrina Carpenter, Victor Wembanyama, Stefon Diggs, NIGO, and Dolman Domingo gazed upon Pharrell's next presentation, all outfitted in the label's wears, of course.
Plus, ex-Highsnobiety cover star Central Cee was in attendance, bizarrely opting to play on a Nintendo DS in the wait for the show to begin.
On the runway, Louis Vuitton's clothes and accessories carried travel-worthy charm. Buttery pantsuits were ready for business commutes, while relaxed, shimmering coordinates felt more in tune with those on leisurely pursuits.
Aviator sunglasses met duffles, suitcases, and carry-ons rendered in Louis Vuitton's signature motifs, refreshed for the new season.
Speaking of handbags, Louis Vuitton's latest carry-ables came in all sorts of shapes and sizes, including crumbled, extra tiny, and even Euro-ready builds. Of course, the brand naturally wheeled its more massive trunks, served up alongside fresh Carhartt-style workwear.
Shiny formal steppers, luxe cowboy boots, and delicious soccer sneakers comprised the footwear offering, bursting with textural goodness ranging from luxurious monogram suede to slick crocodile leather.
Later in the collection, a green, blue, and black checkered pattern started emerging, a signature motif of the creative collective Air Afrique. Named after an old West African airline, the collective is, to quote from its Instagram bio, a "cultural platform dedicated to afro-diasporic arts, conversations and knowledge." And its involvement in the show underscored Pharrell's world-unifying theme.
In the end, models circled UNESCO's humongous globe centerpiece, quite literally bringing Pharrell's latest Louis Vuitton collection to the world.
