Fashion is, above all else, fickle. Trends come and go, hot brands become old news, the cycle continues. Not everything changes, however, as Lyst's latest quarterly report makes abundantly clear. The biggest brands in the world are still, well, the biggest brands in the world. The most interesting revelations come by way of ever-shifting product search results, revealing more nuanced data about contemporary shoppers.

As always, it's worth taking the results with a couple grains of salt, given that this kind of far-reaching data accumulation — culled from Lyst users' cues, conversions, and purchases — is not entirely indicative of all fashion customers. For instance, the tastes that shaped these stats are more telling of pricier luxury goods over, say, fast-fashion or slow-made garms.

Still, there are some findings that certainly make sense: Lyst affirms that Gucci remained the world's hottest brand, followed by Dior, Nike, Louis Vuitton, and Prada to round out the top five.

Very few of the top 20 brands would really surprise, in fact, aside from Jacquemus at number 19 and Rick Owens at number 20, perhaps. No, the real intrigue comes by way of the search trend documentation.

One key point: an effervescent demand among female-identifying shoppers for Nike's Air Force 1 above any other single item, including perennial footwear favs like Golden Goose or adidas. Male-identifying shoppers, meanwhile, hold frothing demand for those squishy YEEZY Slides above all other kicks.

The mens' search results are especially intriguing given that there's a solid mix of tried-and-true fallbacks (Nike Killshot sneakers and Gucci loafers) with genderfluid items like Fendi's Baguette handbag and Thom Browne's pleated skirt.

It's (unfortunately) not a guarantee that society as a whole is rejecting staid gender norms, of course.

Still, the results signal promising early signs of barriers being weakened as torchbearers like like Lil Yachty and Lil Nas X continue to flip a well-manicured bird to staid male norms.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.