No one's on top forever, as the old truism goes, and it's rarely more applicable when used in the context of the fickle fashion industry. Lyst's quarterly reports have spread the good word of Balenciaga for what feels like an eternity but now the king is dead, long live the king.

Well, not really. According to the Lyst Index's Q2 2022 report, Balenciaga is no longer the number one hottest fashion brand on the planet: it's merely the number two hottest fashion brand on the planet. Them's the breaks.

It's Gucci, the big double-G itself, sitting pretty up top as the most-searched-for and mentioned fashion company over the past several months according to Lyst's metrics, breaking Balenciaga's nine-month-long winning streak.

No one better to hand the torch to than your old hacking lab partner, hmm?

Certainly, adidas x Gucci was the deciding factor here, fueled by frenzied demand for the collaborative Gazelle sneakers in particular, though the many A-list talent that flexed the collection — Elliot Page, Idris Elba, Brad Pitt, Harry Styles — didn't hurt.

Meanwhile, Kanye kept Balenciaga the talk of the town and the just-concluded YEEZY GAP & Balenciaga tie-up helped support the strong #2 showing for the house of Demna.

No shock to see Prada at number three but Valentino at four, followed by Louis Vuitton, Dior, and Miu Miu. is a bit of an eye-opener.

Diesel at nine is also intriguing, demonstrative of either Glenn Martens' brilliance or Julia Fox's meteoric rise. Maybe both.

Now, notice 12 and 13: eternal rivals Nike and adidas, respectively.

Interesting enough to see them back-to-back but look at the charts displaying the hottest singular products.

There's the omnipresent Air Force 1, some Balenciaga stuff, that one Diesel bag we already said would be everywhere (yay us).

But up top? It's all Three Stripes.

The killer Wales Bonner Sambas and aforementioned Gucci Gazelles are most-wanted by both men and women, apparently, and that oughta say something about adidas' influence.

Sure, Forums are cool and all but it's all about those luxury collabs. Right now, no one's doing that better on the footwear front than adidas.

What To Read Next

  • Image on Highsnobiety

    Put Down Your Phone This Holiday With Ray-Ban Stories Smart Glasses

  • Image on Highsnobiety

    Capture Authentic Moments With Ease This Holiday Season Courtesy Of Ray-Ban Stories

  • Image on Highsnobiety

    Prada's Reactive Collection, From Weather-Sensitive Nylon to New Kicks

    Sneakers
  • Image on Highsnobiety

    Clarks Originals' Wallabees Get to Hoppin' Around END.

    Sneakers
  • Image on Highsnobiety

    Happy Holidays From Palace, Calvin Klein & Uma Thurman

    Style
  • Image on Highsnobiety

    ACW* Strips Things Back With Dr. Martens

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.