Highsnobiety

No one's on top forever, as the old truism goes, and it's rarely more applicable when used in the context of the fickle fashion industry. Lyst's quarterly reports have spread the good word of Balenciaga for what feels like an eternity but now the king is dead, long live the king.

Well, not really. According to the Lyst Index's Q2 2022 report, Balenciaga is no longer the number one hottest fashion brand on the planet: it's merely the number two hottest fashion brand on the planet. Them's the breaks.

It's Gucci, the big double-G itself, sitting pretty up top as the most-searched-for and mentioned fashion company over the past several months according to Lyst's metrics, breaking Balenciaga's nine-month-long winning streak.

No one better to hand the torch to than your old hacking lab partner, hmm?

Certainly, adidas x Gucci was the deciding factor here, fueled by frenzied demand for the collaborative Gazelle sneakers in particular, though the many A-list talent that flexed the collection — Elliot Page, Idris Elba, Brad Pitt, Harry Styles — didn't hurt.

Meanwhile, Kanye kept Balenciaga the talk of the town and the just-concluded YEEZY GAP & Balenciaga tie-up helped support the strong #2 showing for the house of Demna.

Your Highsnobiety privacy settings have blocked this Instagram post.

No shock to see Prada at number three but Valentino at four, followed by Louis Vuitton, Dior, and Miu Miu. is a bit of an eye-opener.

Diesel at nine is also intriguing, demonstrative of either Glenn Martens' brilliance or Julia Fox's meteoric rise. Maybe both.

Your Highsnobiety privacy settings have blocked this Instagram post.

Now, notice 12 and 13: eternal rivals Nike and adidas, respectively.

Interesting enough to see them back-to-back but look at the charts displaying the hottest singular products.

There's the omnipresent Air Force 1, some Balenciaga stuff, that one Diesel bag we already said would be everywhere (yay us).

But up top? It's all Three Stripes.

The killer Wales Bonner Sambas and aforementioned Gucci Gazelles are most-wanted by both men and women, apparently, and that oughta say something about adidas' influence.

Your Highsnobiety privacy settings have blocked this Tiktok.

Sure, Forums are cool and all but it's all about those luxury collabs. Right now, no one's doing that better on the footwear front than adidas.

We Recommend
  • Balenciaga's Spring 2018 campaign, shot in the style of paparazzi celebrity photos
    Who Deserves Credit for the Paparazzi Fashion Campaign?
    • Style
  • Models walk the runway during the Dries Van Noten Menswear Spring/Summer 2024 show as part of Paris Fashion Week on June 22, 2023 in Paris, France.
    Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • A set of Bottega Veneta playing cards with green backsides and a red case
    The Luxurious Urge to Create $1,000 Playing Cards
    • Style
  • Vivienne Westwood
    Cottagecore Meets Patterns and Moves into 2024
    • Style
  • Tory Burch Spring/Summer 2024 Runway
    It's Official: Data Says Tory Burch Is Back
    • Style
  • Image on Highsnobiety
What To Read Next
  • new balance 480 2024 colorways
    New Balance's Skate Sneakers Have No Business Looking This Good
    • Sneakers
  • union clarks collab 2024
    These Ain't Your Typical Clarks
    • Sneakers
  • satisfy our legacy
    Satisfy & Our Legacy Have Mastered Running Gear (Again)
    • Style
  • salehe bembury saru release
    Salehe Bembury's Crocs Mules Are Dropping Before His Sneakers
    • Sneakers
  • alexander mcqueen fw24
    Welcome to Seán McGirr's McQueen Era
    • Style
  • balenciaga winter 2024 show
    At Balenciaga's Winter 2024, Anything for Demna's Aesthetic
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.