Brand: Heaven by Marc Jacobs x Steiff

Season: Fall/Winter 2021

Buy: Online at Marc Jacobs's website

Editor's Notes: Heaven by Marc Jacobs has a monstrously cute fix for your holiday gifting woes.

The Marc Jacobs sub-label, beloved by Gen Z, partnered with luxury toy company Steiff to bring Heaven's instantly recognizable logo — a double-headed teddy bear — to life.

The result is a huggable, two-headed bear, embroidered with the Heaven logo on the right paw pad. Dressed in a purple tartan bow, the collectible stuffed animal is complete with Steiff's signature "button-in-ear" tag.

If limited-edition toys aren't your thing, the bear is accompanied by a T-shirt printed with the furry creation. A crewneck pullover features Heaven's spell-out emblem alongside text reading, "An animal by Steiff and Marc Jacobs. Forever yours."

Heaven has quickly become a hot-commodity among plugged-in Millennials and Gen Z'ers, who fervently buy and sell the brand's graphic-heavy pieces on platforms such as Depop and eBay.

In fact, among younger customers, Heaven's appeal has outstripped that of Marc Jacobs' mainline label.

Mining a slew of cult-y references including Sofia Coppola's Virgin Suicides and Gregg Araki's Totally F**ked, Heaven is a brand for those who remember (or at least wish they remembered) the golden age of tumblr.

Names on Heaven's roster of recent collaborators include British boot giant Dr. Martens, luxury shoe imprint Nodaleto, and artist Katherine Bernhardt.

Last month, Marc Jacobs tapped a very pregnant Christina Ricci — another '90s star with a cult following — to star in a Heaven campaign lensed by Richard Kern.

What To Read Next

  • Image on Highsnobiety

    The Best V-Day Gifts to Buy for Under $50

    Style
  • Image on Highsnobiety

    A Moment Please For Brad Pitt's Big Orange Puffer

    Style
  • cool pajamas

    Everyone Is Investing in Cool Pajamas & These Are Our Favorites

    Style
  • Image on Highsnobiety

    Chris Black & Jason Stewart Keep It Cozy With MATCHESFASHION

    Style
  • puma x dapper dan

    PUMA Taps Dapper Dan for Some Maximalist Retro Sportswear

    Style
  • Image on Highsnobiety

    Drake's NOCTA x Nike Swim Fins Go Full Merman

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.