Season: Fall/Winter 2021
Buy: Online at Marc Jacobs's website
Editor's Notes: Heaven by Marc Jacobs has a monstrously cute fix for your holiday gifting woes.
The Marc Jacobs sub-label, beloved by Gen Z, partnered with luxury toy company Steiff to bring Heaven's instantly recognizable logo — a double-headed teddy bear — to life.
The result is a huggable, two-headed bear, embroidered with the Heaven logo on the right paw pad. Dressed in a purple tartan bow, the collectible stuffed animal is complete with Steiff's signature "button-in-ear" tag.
If limited-edition toys aren't your thing, the bear is accompanied by a T-shirt printed with the furry creation. A crewneck pullover features Heaven's spell-out emblem alongside text reading, "An animal by Steiff and Marc Jacobs. Forever yours."
In fact, among younger customers, Heaven's appeal has outstripped that of Marc Jacobs' mainline label.
Mining a slew of cult-y references including Sofia Coppola's Virgin Suicides and Gregg Araki's Totally F**ked, Heaven is a brand for those who remember (or at least wish they remembered) the golden age of tumblr.
Last month, Marc Jacobs tapped a very pregnant Christina Ricci — another '90s star with a cult following — to star in a Heaven campaign lensed by Richard Kern.