Upcoming fashion label RtA (Road to Awe) emerged in 2013 and quickly caught the attention of A-list celebrities such as Adriana Lima and Bella Hadid. Recently, the work of co-founders Eli Azran and David Rimokh has become of equal interest to some time-honored brands who're already down to collaborate with the L.A. based team and they've just announced a new project with mastermind JAPAN that's dropping very soon.

The collection features two pairs of jeans, a t-shirt and a sweater. Typical of both brands' design aesthetics it's dark to the point of gothic, appearing almost entirely in black. Each piece is adorned with mastermind JAPAN's signature skull and crossbones motif and RtA's symbolic cross in either white or black.

In order to learn more about the collaboration, we sat down with the guys at RtA to discuss their relationship with mastermind JAPAN as well as future projects. Check out what they had to say and then visit the link at the bottom of the page to shop.

First off, congratulations on being a CFDA Fashion Awards nominee. When did you find out you'd been selected and what did it mean to be a finalist?

Finding out was a huge honor; receiving this type of validation on your work is extremely humbling. Being from L.A. I feel like the L.A. kids never really get the recognition they deserve, compared to New York, so it was really a great feeling to be nominated.

We've heard you have a collaboration with mastermind JAPAN planned, what can you tell us about that?

Yes, it’s super exciting. We are launching a capsule of four styles on October 28 in 15 selected stores worldwide.

Your Highsnobiety privacy settings have blocked this YouTube video.

Why is mastermind JAPAN the ideal collaboration partner right now?

mastermind was so influential to me growing up. My first expensive piece I bought was from Maxfield and it was a mastermind sweatshirt. I didn’t eat for 2 weeks after that. Being able to work with an institution like mastermind is insanely humbling.

How does streetwear culture and history influence the brand?

I think we are just in an era where everything is mixed and everyone’s opinion is subjective when it comes to what is streetwear or luxury. I grew up with streetwear and luxury always being mixed, I never differentiated them and I still don’t.

Is there anything else coming up that you can tell us about?

We have been working on a shoe for the last eight months. I am hoping we will be able to release it in the coming months. Shoes are so hard, I’ve always had a shoe obsession so it’s been quite a challenge creating something I can genuinely relate to but we are getting there.

We Recommend
  • Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
  • No Notes, Nike's Japan-Designed Vomero Sneaker Is Stunning
    • Sneakers
  • Earthquakes, War & an Empress: How Porter Became Japan’s Cult Bag Brand
    • Art & Design
  • Why Do these Incredibly Ordinary New Balances Cost $500?
    • Sneakers
  • This Is One of the Best The North Face Jackets Ever Made. You Can't Buy It
    • Style
What To Read Next
  • The Tables in Our Milan Design Pop-Up Are Literally Unstable
    • Design
  • No Comment, Just Justin Bieber's Insane Double Sweatpant Outfit
    • Style
  • EX NIHILO's Perfume-Customizing Robot Will Make You Fragrance in a Flash
    • Beauty
  • A Luxury Keychain Is a Smart Way to Flaunt Your Favorite Label
    • Style
  • Storage Wars: 18 Crossbody Bags to Store Your Daily Essentials
    • Style
  • The Essential adidas Samba Shopping List
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.