With the Fall/Winter 2018 season kicking off and the Spring/Summer 2019 fashion week circus about to commence, Moncler has unveiled the latest installment of its ongoing, eight-part Genius project: 2 MONCLER 1952.
Named in reference to the year the outerwear label was founded in the French Alps and its place in the Genius series (No. 2), the collection harks back to the sort of eye-poppingly theatrical designs that made Moncler a must-have among fashion-conscious skiers and Italy's paninaro youths.
The 2 MONCLER 1952 designs make a beeline for fashion-conscious dressers by reinvigorating the house's luxury skiwear with bright colors, glossy nylon shells, head-turning patterns, and oversized branding. The brand gives an additional nod to its past via patches that shout out legendary ski resorts St. Moritz, Aspen, Gstaad, Zermatt, and Megève.
The collection follows the Genius project's collaborations with Hiroshi Fujiwara (No. 7) and Craig Green (No. 5), with further projects involving Palm Angels (whose founder Francesco Ragazzi has been working at Moncler for over a decade), Pierpaolo Piccioli, and Simone Rocha due later in the year.
MONCLER 1952 drops September 6 at Moncler boutiques, select retailers, and online.