Moncler launched its House of Genius pop-up concept stores with parties in Milan, Paris, and Tokyo last night.
Venues don’t come much grander than Milan’s Galleria Vittorio Emanuele II, where Highsnobiety was lucky enough to be in attendance. A performance from artist and long-term Kanye West muse Vanessa Beecroft got the night underway — her legendary humanscapes resplendent in vintage Moncler jackets — before invitees made their way into the store space for refreshments and a peruse of the Fall 2019 Moncler Genius collections.
Each space will carry the aforementioned Moncler Genius Fall 2019 range, in addition to limited edition items, city-specific products, and accessories. Vending machines at each venue allow customers to buy T-shirts and tote bags from the Moncler Geniuses.
Current Moncler Genius collaborators include fragment design, Craig Green, ALYX, Palm Angels, and Simone Rocha. “At Moncler we continue to explore the spirit of our uniqueness," Moncler CEO Remo Ruffini told Highsnobiety. "We are always looking for new experiences to reshape the relationship between the brand and our community. The Moncler House of Genius is a place where creativity and multiplicity live naturally together. Somewhere for everyone to explore the brand universe from a new perspective"
The Moncler House of Genius pop-up concept stores run through until January 31. Find them at:
Milan, Galleria Vittorio II 11, 1021, Milano
Paris, 60 Avenue des Champs-Elysee, 75008, Paris
Tokyo, B-Side 5-11-2 Jingumae, Shibuya-Ku 150-0001, Tokyo