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New Balance partnered with boutique Japanese publisher "2nd" to print up a comprehensive magazine showcasing the new M1300JP2. The book features detailed photos and accounts of the production processes of the shoe -- unfortunately for our English speaking readers, however, the publication is only available in Japanese text. We've long maintained the opinion that Japan does print magazines better and "2nd" is one of those. And more brands should follow in the footsteps of New Balance -- there's just something special about printed matter, especially when it's focused around such great product.