Resellers have once again managed to ruin a release for people who actually wanted the shoe, however, this time it’s a little different.

The sneaker in question is Nike's first-ever hands-free sneaker, which, thanks to resellers, is no longer affordable for the people who need it most.

The Nike GO Flyease was released in February, becoming the Swoosh's first truly accessible sneaker. Through a tensioner, essentially a giant rubber band above the midsole, the shoe is able to snap on and off the wearer’s foot without them having to bend over, tie laces, or otherwise adjust the sneaker with their hands.

The hands-free shoe was designed to make life easier for people with disabilities — a demographic that is too often underrepresented in the sneaker industry.

To make matters worse, the sneaker innovation was released with an affordable $120 price tag. Yet, if you're in the market to buy a pair of Nike GO Flyeases now, get ready to pay upwards of $600.

A viral TikTok video by Louie "notlewy" highlights just how revolting these price hikes are. "The shoe itself has been so hyped up and praised for its inclusiveness and its accessibility for people, like myself, with a disability that it became limited, and resellers and bots have got a hold of all the pairs and gouged the price up," he says in the clip.

However, resellers aren’t the only ones at fault for the situation we find ourselves in. Resellers, after all, only act on supply and demand, and judging by the sneaker’s resell prices, supply was very limited.

As Nike so often does with new models, the hands-free shoe was initially dropped in a limited run, with a wider release to follow down the line. This was catnip to resellers’ feline instincts, as they snatched up the shoe and quickly listed it for nearly six times the retail price.

That prompted some to question why Nike would release a limited supply of what is supposed to be an accessible shoe? Wasn’t the whole point of the GO Flyease to give people who were previously excluded or disadvantaged easier access to sneakers? Was this all performative activism?

There’s definitely some blame to lay at the feet of Nike, even if you don’t think that the release was used primarily as a marketing tool. The fact is, that people who want the shoe because they need the shoe can’t currently get it.

On the flip side though, Nike has promised a wider release of the silhouette, so maybe everyone who wants a pair will eventually get one. Additionally, one could argue that the first truly accessible sneaker being so hyped and successful sends a message to Nike and all of its sportswear competitors that there’s a demand for accessible and inclusive sneakers. If brands are smart, they’ll look to satisfy that demand sooner, rather than later.

We Recommend
  • Megan Thee Stallion's Nike Air Max 97 sneaker collab in orange
    Megan Thee Stallion's Nike Sneaker Brings the Fire & Ice (Just Like Her)
    • Sneakers
  • anessa bryant nike kobe 8 leopard outfit
    Vanessa Bryant Brought Serious Nike Kobe Heat to Disneyland
    • Sneakers
  • most expensive nike dunks
    These Are the Most Expensive Dunks on the Resale Market
    • Sneakers
  • Nike's Alphafly 3 super shoe has been given an official release date.
    At Last, Nike’s Alphafly 3 Is Here
    • Sneakers
  • Tom Sachs x Nikecraft
    Here's Where to Cop All Colors of the Tom Sachs x Nikecraft General Purpose Shoe
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • adidas yeezy february 2024 release
    More YEEZYs Are Coming in 2024, adidas Confirms
    • Sneakers
  • Image on Highsnobiety
    The Nordstrom Sale Now Includes Up to 85% Off
    • Style
  • Supreme x The North Face SS24.
    Supreme's Latest TNF Collab Is Quite Literally 50/50
    • Style
  • Dani posing with her Barbour jacket during the re-waxing process
    Here’s Why Barbour Is Still The Boss Of British Style
    • Style
    • sponsored
  • adidas YEEZY Slides, YEEZY Foam Runners & YEEZY BOOST 500 sneakers in adidas' March 2024 restock
    adidas YEEZY's February 2024 Drop: Everything to Know
    • Sneakers
  • Clarks Originals Walla Eden Lo.
    ​​Clarks Turned Its Wallabee Into a Very Nice Sneaker
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.