As part of the brand's ongoing Coronavirus response, Nike CEO and President John Donahoe will be giving one lucky fan the opportunity to win a private tour of Nike World Headquarters in Beaverton, Oregon. The winner will also get to design a pair of their own sneakers with help from the company’s design team.
The experience is part of Fanatics' “All in Challenge,” a virtual fundraiser supporting a number of non-profit organizations working on Covid-19 relief efforts. Donahoe made the announcement in a video posted to the challenge organizer's website.
Nike's offering is a once-in-a-lifetime opportunity, which includes an all-expenses-paid trip, a behind-the-scenes tour of the Nike world headquarters, attending a design session with the brand's top designers to create a customized shoe design, and a one-on-one mentorship session with Donahoe.
Donations for this experience are open now with bids starting at $10 for 10 entries and $100 for 200 entries. All of the proceeds will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry, eliminating food insecurity during the coronavirus pandemic. Bidding ends on June 3.