Yesterday, during Nike Inc.’s quarterly earnings call for Q2 of the financial year 2019, CEO Mark Parker revealed the Swoosh plans to launch an “adaptive performance platform” into the basketball market.
This, as the Nike CEO outlined, will be a “smart shoe designed for the perfect fit, and it’s a major step in advancing and connecting our digital transformation to product.” Parker added that the shoe would cost $350, which makes it less than half the price of its predecessor, the Hyperadapt 1.0, which cost $720 and can be seen pictured above.
Tinker Hatfield previously said there would be a Hyperadapt shoe coming that would be worn in the NBA, although there is no information on how said shoe will look or what kind of technology it will feature. While the first Hyperadapt featured self-lacing technology, the basketball could make use of a different kind of smart tech.
Nike Executive Vice President Andy Campion later revealed that the Hyperadapt 2.0 will be launching at some point in Spring 2019.
As always, stay tuned for more updates as they emerge. In the meantime, let us know what you think of smart technology making its way to performance footwear in the comments below.
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