Double Tap to Zoom

Following clips featuring LeBron James and Colin Kaepernick, Nike returns with a new "Just Do It" ad dedicated to New Yorkers.

"For some New Yorkers, living here is crazy enough. For others, it's just the beginning," the video kicks off, before transitioning to shots of New York residents who have lofty athletic goals. We see a Vietnamese woman aiming to break a marathon record, someone attempting to be the fastest runner in Queens, another with hopes of participating in all six major marathons, and so on.

Nike's ultimate message: dream crazier, dream bigger, because enough is never enough.

For more ads from the Swoosh, see below for the company's New "Dreamers" visuals starring NBA standouts Anthony Davis and Ben Simmons.

In related news, Nike shouts out Prince and the Notorious B.I.G. on the 2018-19 City Edition NBA uniforms.

We Recommend
  • NikeSKIMS Takes Center Stage in Berlin
  • Get in the Zone with Nike's Mind001 and Zalando
  • Things to Get an Interior Nerd
  • Old Rules Out. Arena of the Boldest Brought What’s Next For Football
  • Looking Back at the Best & Most Influential Nike Ads of All Time
What To Read Next
  • adidas Made Its Best Loafer Even Better
  • CLOT Pops the Trunk on Its Razor-Sharp adidas Sneaker
  • With Uniqlo U, Lemaire Taught Fast Fashion to Grow Up
  • An Iconic Air Jordan Sneaker Takes Its Rightful Throne (Again)
  • r/Supreme Is Going To Melt Down
  • Nike’s Red-Hot Air Force 1 Is Wearable Hip-Hop History