adidas announces the opening of its unique concept store No42 Paris. Located on 42 Rue de Sevigne in the Marais district, No42 Paris is a pioneer within the French capital’s fashion scene, aiming to define progressive sportswear and athletic fashion in Paris. No42 continues to develop and explore a unique global adidas brand concept, established by long standing counterparts No74 Berlin and No6 London, reinterpreting not only the form and function of retail stores, but also their content and relationship to the community around it. In February, No42 will open its large metallic doors to the public, and kick-off the Spring/Summer 2013 season. Visitors will find the best from adidas, and Paris together in a space that dances between the rawness of industrial materials, and the delicate nature of minimal design. The store will feature an exclusive selection of footwear, apparel and accessories from celebrated adidas brands Y-3, adidas SLVR, adidas Originals and adidas Performance.

Also featured will be adidas collaborations with Stella McCartney, Jeremy Scott and Opening Ceremony, as well as the adidas Consortium footwear collections, designed in partnership with leading fashion- and sneaker shops world-wide.

Find the store here: No42 / 42 Rue de Sevigne / 75003 Paris

Check it out online here and look at the images in the gallery above.

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