Brand: Noah x Barbour
Key Pieces: The Bedale jacket has been remixed with zebra print for an extravagant take on a classic.
Release Date: February 18
Editor’s Notes: For Noah and Barbour's sophomore collab, Stalwart NYC label Noah picks through the archives of 125-year old British Barbour history and the resulting collaboration delivers a range of print-centric pieces derived from the idea of British eccentricity, hence the wild zebra stripes.
Announcing the collaboration on Instagram, Noah's founder Branden Babenzian said, "We appreciate how the English youth have always taken quite traditional patterns and made them their own. Truly classic patterns take on the personality of the wearer and therefore can be seen as either conservative or wild depending on the attitude of the person wearing it.”
Barbour playing with interpretations of its heritage isn't anything new — this is a brand that has been flogging timeless, sensible jackets for over a century yet still manages to grab headlines. We discussed its transformability at length when its Supreme link-up was first unveiled last year, which arrived with a campaign featuring Blondey McCoy in a leopard print wax jacket.
"Barbour is a wardrobe staple for gentlemen crofters," wrote Highsnobiety's Senior Style Editor Graeme Campbell. "Yet beloved by city-dwelling kids who go to art school, smoke tobacco rollies, and like to prang out at afterparties talking about the unrealized potential of Orange Juice. The Queen and many terrible middle Englanders wear it; so do Kate Moss and Lily Allen. In the mid-'80s, it was Princess Diana (who caused sales to go through the roof) and football casuals (namely those in the North East) who made the jackets their own. Barbour's popularity with the latter crowd was nothing to do with aristocratic aspiration or Britain's complicated class-system as is sometimes made out. It's simply because they thought the gear looked cool as fuck."
Part of its being cool is tied to the fact that Barbor remains open to trying out new things in order to remain a talking point — constantly introducing fresh ranges and collabs with brands like Supreme and Noah. You can read the above take in full here and explore the latest drop in the gallery up top. The paisley and zebra print is also extended to bucket hats, caps, and rucksacks, as seen in the new lookbook which features friends, family, and employees of Noah.