Season: Holiday 2021
Buy: NOAH's website
2021 is no different, marking a half-decade of the New York brand aligning with the late artist's estate for a series of accessories and wearables that both pay homage to Haring's legacy and offer necessary funds for a charitable endeavor.
This year, NOAH is donating proceeds to Cafeteria Culture, a local non-profit focused on cutting down on food waste and plastic while working hand-in-hand with school-going youths.
And there are plenty of tempting tchotchkes on hand to inspire NOAH fans to contribute to its efforts, including NOAH and Haring-themed Crayola crayons, Christmas tree ornaments, lighters, and a candle, the perfect stuff to gift to friends and family because it's all pretty cute and charitably-minded.
On the clothing front, you've got a hoodie, long-sleeved T-shirt, and some caps, all finished with co-branding and, occasionally, some reverential "Merry Christmas New York City" text, riffing on an older NOAH T-shirt design that borrowed imagery from Haring's mural of the same name.
Not only does the Haring partnership make sense as an ode to NOAH's home town, it's a fitting way for NOAH to reiterate its own considerate ethos. I mean, it really does generate funds for a good cause, so can't really complain.