Brand: The North Face Purple Label

Season: Fall/Winter 2020

Release Date: Available now

Buy: nanamica

Editor’s Notes: There are “big fits” and then there are literal big fits; this new down jacket from The North Face Purple Label straddles both. It's like a meme brought to life.

Those who planned on swerving duds this winter may consider TNFPL designer Eiichiro Homma as the most tempting of shoulder devils. The Japanese cult favorite presents what is essentially a souped-up version of The North Face’s “Brooks Range” Parka, taking design cues from protective combat uniforms worn by US special forces. Bells and whistles include a GORE-TEX INFINIUM™ 2 membrane to ensure you stay bone-dry in even the wettest of weather; KODENSHI®︎ down fill, which is basically the caviar of insulation; and other geeky details like a stand collar and adjustable waist. It could probably double as a camping tent, too.

If you need info on how to proxy, find our guide here. For additional reading, check out the crazy "brewed" sweater that Goldwin, the company behind Purple Label, released last week.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.