Brand: The North Face Purple Label

Season: Fall/Winter 2020

Release Date: Available now

Buy: nanamica

Editor’s Notes: There are “big fits” and then there are literal big fits; this new down jacket from The North Face Purple Label straddles both. It's like a meme brought to life.

Those who planned on swerving duds this winter may consider TNFPL designer Eiichiro Homma as the most tempting of shoulder devils. The Japanese cult favorite presents what is essentially a souped-up version of The North Face’s “Brooks Range” Parka, taking design cues from protective combat uniforms worn by US special forces. Bells and whistles include a GORE-TEX INFINIUM™ 2 membrane to ensure you stay bone-dry in even the wettest of weather; KODENSHI®︎ down fill, which is basically the caviar of insulation; and other geeky details like a stand collar and adjustable waist. It could probably double as a camping tent, too.

If you need info on how to proxy, find our guide here. For additional reading, check out the crazy "brewed" sweater that Goldwin, the company behind Purple Label, released last week.

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