Old Spice

In case you hadn’t heard, red is so hot right now. As is paper and finely cut blazers. As luck would have it, Old Spice’s is already there right on the money with its new red paper blazer, finely fortified with its new premium Captain fragrance.

The brand debuted its creation during NYFW in February. Apparently, it was the only way in which the new scent could properly be demonstrated and debuted, according to Old Spice. But it was also, perhaps inadvertently, a bit of a critique on the current state of the perfume and fashion industries.

While the blazer wasn’t available at retail, a select few were available in special editions of U.S. GQ magazine. Here’s how a few of New York’s most stylish decided to style it.

To smell like them, get Old Spice’s new Captain fragrance from more conventional means. Stock up now from your regular drug store. Check out OldSpice.com.

Words by Jack Drummond
Branded Content Editor