Highsnobiety

We all know O.T. Genasis - the rapper behind viral hit "CoCo" was inescapable circa 2014, when his ode to his powder of choice soundtracked every pregame and afterparty there was. In a new interview with The FADER, he details the initial furor that surrounded his debut, in addition to receiving one hell of a boost this year after Beyoncé featured his track "Everybody Mad" in her landmark Coachella set.

"I really think it’s because nobody had ever seen anything like that and nobody had ever heard anything like that," Genasis says of his breakthrough single. "I’m not trying to boast but we had never heard anything like that. And then the video was just on some other shit, you know what I mean? Nobody was doing that in their videos, or was that blunt with it."

Speaking on his unexpected Beyoncé cosign, he says that "You gotta think about it like this: it’s Beyoncé, bro. This is Beyoncé. For Beyoncé to be paying attention to my music, it just means everything. It means I have to be doing something right. I was shocked when that happened..."

In addition, Genasis confirms that his debut album "is ready," after years of steady singles. Stay tuned for a release date!

Be sure to read O.T. Genasis' full conversation over on The FADER.

If you haven't already, check out our review of Beyoncé & JAY-Z's 'EVERYTHING IS LOVE.'

We Recommend
  • Can Beyoncé & Pharrell Lasso Cowboycore Back Into Relevance?
    • Style
  • It’s Quite Simple, All Blu DeTiger Ever Wants Is…Everything
    • Culture
  • Beyoncé Hard Launches Hair Care Line
    • Beauty
  • JAY-Z’s Style Is So Good Rivals Beyoncé — In the Hat Department, at Least
    • Style
  • 29 of Beyoncé's Best Songs for Any Given Day
    • Culture
What To Read Next
  • Celebrity Errand-Run-Rizz 101
    • Style
    • sponsored
  • Ottolinger & PUMA Are Making Gym Wear for Cyborgs
    • Style
  • Choose Your Swatch X VERDY Fighter
    • Watches
    • sponsored
  • Why VERDY & Swatch Are a Perfect Pair
    • Watches
  • Everything You Need to Know About Watches & Wonders 2024
    • Culture
  • Welcome to ERL's World (EXCLUSIVE)
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.