adidas, PENSOLE Design Academy, and Make-A-Wish have teamed up with former Make-A-Wish recipient Tunav Nanda, who survived his battle with leukaemia as a young teen, to launch “Wish Kicks.” Wish Kicks is a campaign that aims to raise $90,000 by auctioning off sneakers designed by Nanda at a special, invite-only auction at NYC’s Extra Butter sneaker boutique.
The money raised will go towards promoting awareness of the obstacles faced by child patients in the New York Metro area, providing life-changing experiences for future Make-A-Wish kids interested in art, music, and design, and funding nine wishes at an average cost of $10,000.
The sneaker, designed by Nanda and sponsored by adidas, is called the BDA and represents the “Before, During, and After” of cancer and how it affected Nanda’s life at such a young age. It features a patchwork upper with knitted material in bright orange stitched to a darker synthetic material. Colorful overlays run across the upper, which sits on top of an NMD-inspired Boost midsole. Rope laces and a leather lace cage round out the look.
“While battling leukemia, my wish was to design my own pair of shoes,” Nanda says. “Now I’m able to help other kids in similar circumstances receive their own wish.”
Check them out above and stay tuned for further news on the auction at Extra Butter on April 29.
For those not attending the auction but still wanting to leave a bid, they can do so online here until May 3.
For a deeper dive into adidas, check the video below.
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