We already knew the metaverse is dystopian, but we didn't realize it would get this dark.

Philipp Plein, fashion's crown prince of Private Jet Couture, announced that he blew $1.4 million on a plot of land in Decentraland, a browser-based metaverse world that deals in a cryptocurrency called MANA.

According to WWD, digital artist Antoni Tudisco will help design virtual stores, luxury residences, a hotel, and even an art museum for the virtual space, humbly dubbed "Plein Plaza."

"We are there to stay and to develop and share the creativity of all our brands — Philipp Plein, Plein Sport and Billionaire — also in this new dimension of human interaction in which I personally believe a lot,” Plein said in a statement, as eloquent as ever.

The designer has yet to grace us with a preview of what Plein Plaza will actually look like but its taste level will most likely hover somewhere around that of "Chateau Falconview," his very nouveau riche Bel Air mansion (topped with a bastardized Tracey Emin neon on the roof, no less).

If you thought you could turn to the metaverse for respite from a world that plays host to Plein and his many brands: basically, you can't. He can and will be invading your virtual reality, too.

Of course, the designer seems to operate blissfully unaware of the fact that hardly anyone is excited to see him colonize Decentraland nor of the fact that he's widely regarded as an industry joke.

It's almost sad but sympathy quickly dissolves once you remember that Plein is notorious for ripping off other designers and that one time he invoked Black Lives Matter to weasel his way out of a lawsuit.

Between copying Louis Vuitton's homework and announcing his purchase of virtual real estate with an MS Paint illustration of Bugs Bunny, Plein is taking Ls left and right, IRL and in the metaverse.

What To Read Next

  • Image on Highsnobiety

    These GORE-TEX Sneakers Are Looking for a Spot in Your Rotation

  • Image on Highsnobiety

    From Real Housewife to Real Model: It's Lisa Rinna, Baby!

  • Image on Highsnobiety

    No Socks, Just Imran Potato's Caveman Crocs

  • adidas tiro

    Performance Meets Classic adidas Styling in the Tiro Collection

  • Image on Highsnobiety

    Converse & Fucking Awesome Team Up For Louie Lopez’s Signature Model

  • athleisure brands feature2 1017 ALYX 9SM AENCE BRANDBLACK

    25 Athleisure Brands Every Highsnobiety Reader Should Know

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.