Highsnobiety
Your Highsnobiety privacy settings have blocked this YouTube video.

Perhaps no other label sits as confidently as PUMA does at the juncture where technical sportswear meets the world of modern streetwear. That relationship rests on two twin pillars: style and comfort. With the release of PUMA’s brand new silhouette, the 698 IGNITE, the brand with the leaping cat has arguably cemented that position with the 698 IGNITE built for comfort and for style.

From the technical performance side, PUMA’s new silhouette utilizes IGNITE foam: the label’s signature cushioning system currently seen in the label’s leading athletic trainer, the PUMA IGNITE. IGNITE FOAM technology is itself an update to PUMA’s revolutionary Trigenic cushioning system, which first debuted back in 1989 and which the early R698 sneaker utilized in its sole unit when it was launched in 1992.

The original R698 quickly became a favorite of athletes and runners in the early '90s. Now, since being re-released, its retro styling ensures it's a key sneaker for the streets.

In this way, the 698 IGNITE builds on this contrast: style with roots in sneaker history, and the innovation and technology that comes with PUMA’s continuing presence in the sport and street scene.

It’s a contrast that plays out well with today's new breed of street photographers. We followed three pairs of creatives from New York, London and Perth, documenting their separate styles and contrasting approaches to their craft as they adapted to their evolving everyday surroundings and inspirations. The first of the series features Giovanni Elao (aka @Insighting) and Vanessa Cesario (aka @VanessaCesario_) in their New York City stomping grounds. View the film above for a glimpse into the city through their lenses.

Be part of the evolution by posting your very own take on the 698 IGNITE and use #698[CITY].

For more information on the PUMA 698 IGNITE, check out puma.com and follow @PUMASportstyle on Instagram.

  • Photography@Insighting
  • Photography@VanessaSesario_
  • ProducerKlaudia Podsiadlo
  • Director/First CameraBounce Castle
  • Second CameraJohnny Castle
  • MusicMathien
We Recommend
  • BLACKPINK's Rosé Is a Perfect Puma Princess
    • Style
  • entire studios, Needles & More: Browse This Season's Latest Drops
    • Style
  • Rombaut Takes PUMA's Slimline Sneakers to the Future
    • Sneakers
  • Puma’s Y2K Cool-Kid F1 Shoe Is Coming Back
    • Sneakers
  • Skepta’s First PUMA Sneaker Isn't Very PUMA At All
    • Sneakers
What To Read Next
  • BAPE Is... Looking Seriously Fresh Again
    • Style
  • How Can CPFM Make Merch for Everyone — Without Losing Its Cool?
    • Style
  • How TF Is A$AP Rocky Best-Dressed Even During a Heatwave?
    • Style
  • Vans' New Hiking-Style Shoe Is Stylishly Stocky
    • Sneakers
  • adidas' Stan Smith Is so Stylish It Even Makes Square Toes Look Good
    • Sneakers
  • Maika Monroe's ‘Longlegs’ Press Tour Is Scarily Stylish
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.