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PUMA’s latest futro release, the LQDCELL Optic, is a unisex sneaker aimed at those with unique style sensibilities. The transparent overlays on the shoes’ uppers give them a futuristic, multi-dimensional look while the LQDCELL cushioning tech is wrapped in a chunky, retro-inspired midsole.

We linked up with up-and-coming rapper Christian Combs, whose own penchant for bright colors and bold style make him the perfect muse to bring the LQDCELL Optic to life.

While some may know him as the fresh-faced 21-year-old son of hip-hop mogul Sean “Diddy” Combs, Christian has also been carving a path of his own in the style world since his signing to IMG Models in early 2018. Christian’s signature swag shines through in our lookbook, playing with glowing pieces like a bright yellow rugby top paired with baggy orange cargos for a throwback ‘90s look.

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The LQDCELL Optic’s radiant profile can complement a range of ‘fits both neutral and bold, as Christian demonstrates in his second look where he rocks a muted grey patchwork sweatsuit to turn things down a notch. Just as the LQDCELL Optic is influenced by its past, Christian hasn’t forgotten where he comes from and shows off clear influences from his parents.

He proudly rocks ‘Bad Boy’ and ‘Sean John’ chains throughout the lookbook as an obvious nod to his father's legacy, but it’s the other blinged out necklace that’s especially significant. Featuring a photo of a young Diddy and his late mother, Kim Porter, it's a fitting tribute that reminds Christian to never forget where he gets his swag from.

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Check out our full lookbook featuring Christian Combs rocking the PUMA LQDCELL Optic, and cop a pair for yourself now at a retail price of $110 at PUMA.com.

  • ProducerChad Ghiron
  • PhotographerJustin Bridges
  • TalentChristian Combs
  • StylistMelina Kemph
  • VideographerZhamak
  • GroomingKatie Danza
  • Set DesignerRachel Rockstroh
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