Congratulations are in order for Rhode Skin, the beauty brainchild of Hailey Bieber and her "glazed donut skin," for creating a product that is at once an absolute necessity, totally unnecessary, and slightly NSFW.
Last week, Bieber posted a selfie clutching what appeared to be a phone case with a built-in slot to hold Rhode's best-selling Peptide Lip Treatment. Her fans quickly flocked to the comments section demanding an official launch date for the case-cum-lip-gloss-holder.
On Sunday, the official Rhode Instagram account began teasing the product, which, by then, customers were going absolutely feral for. "Idk how many times i have to comment and beg and pray for that phone case to release ur probably so sick of me but idc," one comment on Rhode's Instagram reads.
On Valentine’s Day, Rhode finally announced the case will drop, along with a Peptide Lip Treatment restock, on February 27 at 9 a.m. PT. Mark your calendars — this one is guaranteed to sell out in the blink of an eye.
As much as I don't buy into the hype surrounding Rhode's "Glazing Fluid" (and generally, the idea that your skin should look edible), I'll be the first to admit: Rhode's Lip Phone Case is already a smash success. Its drawbacks — mainly, the fact that it's sized to fit iPhone 14 and 15 exclusively — only seem to be adding to its hype.
It's such a success, in fact, that no one seems to care that it's "vaguely pornographic," to quote writer Emily Kirkpatrick. ("We're serving labia Rhod-ora," one TikToker added.)
Do I own Rhode's Peptide Lip Treatment? No. Have I ever carried a tube of lip gloss around with me? No. Yet Hailey Bieber has managed to convince me, and hundreds of thousands of others, that a gray, rubber phone case with a yonic gloss pocket is actually pretty cute.
That's the power of marketing, baby!
