Rolex remains a world leader in the luxury watch game, there’s no doubt about that. Its timepieces, which perfectly blend form and function, have defined what’s classic when it comes to wristwear. The Rolex Daytona has been the staple sports watch in the famed brand’s lineup since 1963, named after the Florida race track of which Rolex became the official timekeeper at the start of the ’60s.
As with all Rolex pieces, the Daytona doesn’t come cheap. The coveted watch can reach resale prices of more than $25,000, adding gold-level weight to Rolex’s reputation for solid investment. In fact, Paul Newman’s Daytona held the record for the most expensive watch ever sold at auction for quite some time. More than half a century on and the timepiece’s coveted nature continues, leaving behind it long waitlists and those that pine for a Rolex counting their dollars.
However, from now until 11:59 P.M. EDT on Saturday, December 28, StockX — the stock market of things — is giving customers the chance to get their hands on the classic Rolex Daytona for a fraction of its market price. To be in with a chance of owning this classic piece for less, you need to place a bid of $12,400 (MSRP). You’ll only be charged if your bid wins.
How to enter: Create a StockX account or login via our mobile app. Place a $12,400 bid here.
Starts: Thursday, December 26 at 11:00 a.m. EDT
Ends: Saturday, December 28 at 11:59 p.m. EDT
Prize: One winner will receive one Rolex Daytona
More info: Eligible to residents in the US only
Through ReStockX, the marketplace selects the hottest recent drops and restocks them at retail price or less. You can find more information on the competition and ReStockX here.
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