With his return to Manchester United drawing unprecedented levels of international hype, Ronaldo began delivering for his new-old team even before he took the field. According to metrics analyzed by LoveTheSales, the football legend's "7" Man Utd jersey sold so many units that it put Messi's massive PSG haul to shame in mere days.

Sales for Ronaldo's shirts — currently available for pre-order via Man Utd's web store for $31 apiece — have eclipsed £187 million (approximately $259 million) since the squad confirmed that Ronaldo would once again wear lucky number 7 in early September. Some figures put Ronaldo sales at £32.5 million (approximately $45 million) within the first 12 hours of the kits going on sale.

In the days since it was confirmed, Ronaldo's shirts have reportedly been purchased nearly twice as much as Messi's "30" PSG jersey, making Ronaldo's gear the fastest-selling jersey in Premier League history. Apparently, nearly a quarter of official Man Utd gear peddlers have had their supplies drained.

Your Highsnobiety privacy settings have blocked this Twitter post.

It's not about looks — though I'm sure Manchester fans love the streamlined kit — but about the Ronaldo Ripple, which is apparently several times more powerful than the Messi Effect, and Man Utd is reaping the benefits.

Given that Man Utd paid about £12.9 million (approximately $18 million) to secure Ronaldo, the club has more than made its money back on the deal. Even once it pays his £26.52 million salary (approximately $36.6 million), it'll still be sitting pretty.

Not that Messi is any slouch, of course, as his shirt has scored an estimated £104 million (approximately $144 million) in sales for PSG.

Your Highsnobiety privacy settings have blocked this Twitter post.

Remember, these numbers aren't widely verified; they're gauged by "tracking sales... across online retailers," according to LoveTheSales co-founder Stuart McClure. An imperfect science, to be sure.

These figures are hardly unbelievable, though, considering Ronaldo's track record of bringing home the proverbial bacon every time he changes teams. Plus, enthusiastic Ronaldo supporters on social media have only amplified the buzz around his new kit as the champion footballer finally took to the pitch on September 11.

"It had to be him," swooned Man Utd on Twitter. It was speaking on the goal he had landed by half-time but might as well have been talking about those record-smashing jersey sales.

Your Highsnobiety privacy settings have blocked this Twitter post.
We Recommend
  • Image on Highsnobiety
    Cashing in on the Beautiful Game: Ronaldo's Net Worth Breaks the Bank
    • Culture
  • mid-season sales
    The Best Mid-Season Sales Happening Right Now
    • Style
  • Kanye West was spotted wearing a mystery EPL football jersey on October 28.
    Can Anyone ID Kanye's Football Jersey?
    • Style
  • luxury fashion summer sales
    Here Are the Best Luxury Fashion Sales That Are Still Going
    • Style
  • AKFC
    Athens Kallithea FC Isn't Finished Yet
    • Style
  • Image on Highsnobiety
What To Read Next
  • Image on Highsnobiety
    Anrealage Pumped up a Rare Reebok Sneaker Beyond Recognition
    • Style
  • a model wears a black t-shirt and bag the row's fashion show
    The Row Banned Cell Phones From Its Runway Show. Is That a Good Thing?
    • Style
  • Bradley Cooper & Gigi Hadid seen out in New York wearing streetwear outfits
    Gigi Hadid Stole Bradley Cooper's Streetwear Swag
    • Style
  • Arcteryx's logo on a store in Shanghai
    Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
  • itzy x coke
    The Next K-wave is Rising. Are You Ready?
    • Culture
  • Lil Nas X holding Coach handbag in a pastel fantasy world
    Find Your Courage with Coach: imma and Lil Nas X Power Up in Level 1
    • Style
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.