Sneaker news doesn't often make it to the pages of The New York Times, but when NBA Draft prospect Zion Williamson’s Nike shoes fell apart during the February 20 Duke-UNC game, it became a national talking-point.

Since then, Nike has been getting roasted online, and now Skechers has joined the onslaught. Today, March 3, the California-based footwear brand took out an ad in The New York Times' Sunday edition which reads "Just Blew It." The play on Nike's slogan is followed by "Skechers – We won't split on you." The ad shows an image of the offending sneakers, torn through at the sole in exactly the same way as Williamson's pair. Skechers also placed the ad in USA Today and the Wall Street Journal.

Skechers wasn't the only sneaker brand to see PR potential in Williamson’s misfortune. PUMA, in a now-deleted tweet, claimed the incident “wouldn’t have happened in the pumas.” They posted as Williamson was taken off court.

Your Highsnobiety privacy settings have blocked this Twitter post.

Footage from the game shows the 18-year-old player as his left Nike PG 2.5 sneaker spontaneously falls apart just 34 seconds into the first quarter, causing the 6'7", 285-pound forward to slip, fall, and injure himself.

Your Highsnobiety privacy settings have blocked this Twitter post.

As Duke is a Nike-sponsored school, Williamson is required to wear Nike shoes throughout the season. He was expected to be the top pick in the 2019 NBA Draft and so his recovery is being closely watched, particularly by Nike.

We Recommend
  • anessa bryant nike kobe 8 leopard outfit
    Vanessa Bryant Brought Serious Nike Kobe Heat to Disneyland
    • Sneakers
  • matthew m williams nike alyx
    EXCLUSIVE: Matthew M. Williams on Why His Nike AF1s Aren’t as Simple as They Look
    • Sneakers
  • Nike x 1017 ALYX 9SM collaboration.
    ALYX's Stealthy Nike AF1s Are Keeping a Low Profile
    • Sneakers
  • 1017 ALYX 9SM nike air force 1 low
    1017 ALYX 9SM's New Nike AF1 Lows Are a "Work in Progress"
    • Sneakers
  • zion williamson jordan 1 low voodoo alternate
    The Zion Williamson x Jordan 1 Low Just Got Better
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • Steffon Diggs' Liem brand.
    Stefon Diggs’ Fashion Line Is For Everyone (EXCLUSIVE)
    • Style
  • woolrich ss24
    Woolrich SS24 Dives Camera First Into All Things Americana
    • Style
    • sponsored
  • truerateme
    Down the Rabbit Hole With r/TrueRateMe
    • Beauty
  • On THE ROGER Clubhouse Pro.
    Roger Federer's New On-Court Shoe Is Actually Super Clean
    • Sneakers
  • Burberry's Classics collection of check-printed clothes
    When Burberry Says Classics, It Means Classic (EXCLUSIVE)
    • Style
  • Moschino creative director Adrian Appiolaza wears a white t-shirt and blue jeans with his pug
    So, How Did Fashion's New Creative Directors Fare?
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.