house of creed aventus cologne fragrance the house of creed
The House of Creed

Spring is finally in the air and summer’s right around the corner, which means it’s time to put your best scent forward. Luckily for New Yorkers, there’s a new fragrance on the block that’s probably unlike anything you’ve smelled before, and it’s being unveiled by the oldest and most prestigious fragrance house in the world: The House of Creed.

For the uninitiated, The House of Creed was founded in London in 1760, and remains the world’s only family-owned luxury fragrance company that’s served royal houses as well as the public at large for over 250 years. They’re the only fragrance house that still uses a 4,000-year old infusion process that’s truly able to capture and distill the essence of a fragrance and its ingredients.

On May 15, for one night only, Highsnobiety and The House of Creed will host an exclusive launch event in NYC to celebrate this heritage and introduce our readers to Aventus Cologne where they’ll be one of the very first to try the new fragrance. The universal scent builds on its predecessor’s woody attitude, and New York’s boisterous crowd makes it the perfect setting to test out Aventus Cologne’s charm.

To do this, we’ll be taking over the National Sawdust in Williamsburg where Highsnobiety-approved music talent like Kittysayword and Odalys will spin fresh tunes, complemented by an interactive experience that’ll allow guests to connect with The House of Creed in fun new ways. A digital graffiti wall, Aventus Cologne sampling station, and a dedicated swag area are among just a few of the highlights throughout the night.

Of course, no party is complete without a live music performance, but that’s one detail you’ll just have to discover for yourself. Here’s everything you need to know to RSVP:

Who: The House of Creed x Highsnobiety

What: Aventus Cologne Experience

Where: National Sawdust, 80 N 6th St, Brooklyn, NY 11249

When: May 15, 2019, 8:00-11:00PM

Words by Daniel So
Branded Content Editor

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