At long last, the Japanese-exclusive The North Face Purple Label is finally available outside of Japan! TNFPL, an imprint of outdoor apparel giant The North Face, is finally stateside, debuting at the outerwear company’s new Williamsburg location in Brooklyn, New York.
Coming off the heels of the launch of their Rage collection, The North Face Purple Label offers a more premium, fashion-forward lineup of North Face staples like the Sierra parka and nupste jacket. Besides for the identical logo, Purple Label is actually a separate company from The North Face. First launched in 2003 by designer Eiichiro Homma, the specialized collection is created by Japanese label nanamica, which is also a part of the Japanese conglomerate Goldwin.
Since 1982, Goldwin has had exclusive rights to sell TNFPL in Japan and South Korea, but after finally agreeing on distribution and marketing terms with VF, The North Face’s parent company, the line will now hit international markets. Its first stop, The North Face Prototype store in Williamsburg.
The store is a premium retail concept that stocks a highly curated selection of limited-edition capsule collections and other premium products including the new Rage collection as well as Black Label.
The collections will be available in two drops. The first, on January 23, will feature winter heavy pieces and luggage including; Polyester Ripstop Sierra Parka, 65/35 Long Serow, 65/35 Mountain Short Down Parka, Down Muffler, Medium Day Pack, 3Way Duffle Bag, Funny Pack and 2Way Day Pack. Drop 1 prices range from $100 to $850 USD.
The second drop on February 6, will feature lighter, spring appropriate styles including; 65/35 Mountain Parka, 65/35 Hooded Sierra Down Vest, Field Denali Jacket, Field Denali Coat, Light Denim B/D Shirt, Polyester Ripstop Mountain Wind Parka, Ripstop Mountain Wind Pants and Polyester Corduroy Shoulder Bag. Drop 2 prices range from $65 to $470 USD. Drop 2 will also feature the limited The North Face Purple x Spike Jonze items; 3 Way Bag and Shuttle Roller.
Take a closer look at The North Face Purple Label collection at the Williamsburg store in the gallery above.