Call me Jennifer Lawrence, 'cuz come The Row's October 2023 sample sale, I'm planning to dive deep into Mary-Kate and Ashley Olsen's inimitable luxury label. Yes, you heard right: The Row. Sample Sale. October 2023. Need I say more?
As per usual, The Row won't publicly reveal the details of its forthcoming sample sale — don't expect the Olsens to ever go wide with the announcement of affordable product — but, by October, several sample sale insiders had made it clear that The Row was gearing up to put on sale some samples and overstock come the end of the month.
The Row itself also confirmed to Highsnobiety that the sale is happening, at least, so that's a start.
Plus, The Row held its 2022 sample sale right around this time last year, so the timing certainly checks out. Can't hurt to be there early, either way.
The sale is run by PRIVÉ, a third-party sample sale company — a common tactic for brands offloading spare goods in NYC — and thus The Row may have little to do with it besides providing the clothes that'll be for sale, which may be why The Row isn't self-promoting the sample sale (for the second year in a row).
Either way, we've got the info you need to know.
The brand: The Row. The place: New York City (duh). The date: October 25-28, 2023.
Whatever day you go, you're gonna wanna get to the spacious Metropolitan Pavilion at 125 W 18th St by 10 am, when doors open.
If you've ever been to a sample sale, though, you know well enough to plan wayyyyyy ahead. If you aren't queueing by, say, 5am — if not the day prior — you're gonna have a hell of a time fighting the line to get in.
Folks, we love The Row, don't we? As one of the key progenitors of understated opulence — I think some folks call it quiet luxury — The Row's trend-free design ethos has patiently proven prescient, outpacing all trends as folks come around to appreciating the timeless appeal of simple, beautiful clothing.
If only any of us could afford to swaddle ourselves in the obscenely indulgent wools, cashmeres, silks, and linens envisioned by those damn stylish Olsen twins.
Sadly, I can't justify a $9,250 coat, $4k scarf, or $1.2k cotton shirt til I'm at least half as financially comfortable as J Law, Kendall Jenner, or Gwyneth Paltrow, which will surely be any year now. Surely.
Come October 25, though, it may actually be worth doubling down on my debt for the sake of even partially tapping into their peerless wardrobes. A girl can dream.
