Having rounded up 10 of the best second-hand luxury watches and the best watches to buy for under $1500, we’ve sung the praises of luxury watches a lot recently. We can’t deny it, we love the world of luxury in all of its capacities, and that certainly includes horology. That said, you don’t have to drop four figures to own a piece of watch history. Timex x Coca-Cola is the proof.

It’s no easy feat for an affordable watch brand like Timex to keep up with the likes of Omega, Rolex, and Hublot, but somehow it’s managed it. Founded in 1854, Timex has been making hard-wearing affordable watches for almost 200 years. Sure, your Timex watch probably won't be a family heirloom, but it sure is an icon. An icon made even more iconic, lately, with the addition of Coca-Cola branding for the Timex x Coca-Cola collaboration.

Timex x Coca-Cola consists of three timepieces each from the Timex archive, each as recognizable as the last, and each now imbued with retro Coca-Cola style.

Shop Timex x Coca Cola below.

Timex T80 Coca-Cola 1971

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TimexT80 Coca-Cola 1971
from $90
(Available at 2 Merchants)

The Timex T80 is arguably one of the most popular watches ever. Its retro metal build is given a '70s uplift with the colorful Coca-Cola branded face.

Timex Standard Coca-Cola 1971

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TimexStandard Coca-Cola 1971
Buy at HHV

If you're on the hunt for something with a more classic aesthetic, the Timex Standard should be your go-to. A neutral face is highlighted by multi-color branding from lug to lug.

Timex Q Coca-Cola 1971

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TimexQ Coca-Cola 1971
Buy at HHV

Timex's Q design has the visual feel of a luxury watch with its stainless steel case and bracelet. It doesn't have the hefty price tag, though. Plus, with branding from the legendary Coca-Cola Hilltop Commercial, this reissue feels more retro than ever.

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