After a long string of collabs that have seen the iconic atelier completely transformed, Dior just took this formula to the next level by teaming up with Travis Scott for a co-designed Spring 2022 Men's collection.
If Kim Jones is high fashion's king of collabs, with partnerships with Kaws, Daniel Arsham, Shawn Stussy, and more under his belt, then Scott certainly holds that title within the music world. Through his creative collective, Cactus Jack, he has collaborated with companies as diverse as Nike, Dover Street Market, McDonald’s, Playstation, Epic Games, and Byredo – prompting Forbes magazine to dub him “corporate America’s brand whisperer.”
The rapper already has been close with the Maison for a while, having appeared in the campaign for the Air Dior capsule collection that the French fashion house developed last year with Jordan Brand. However, this level of collaboration on the upcoming menswear collection is unmatched.
“This unprecedented event represents the first full Dior collection ever created with a musician for the house,” Dior said in a statement to WWD.
Ahead of the collection's presentation, the rapper was spotted out in Paris wearing an unreleased Dior x Cactus Jack jacket. This is the first look we've gotten at the co-designed effort.
The Dior SS22 collection by Kim Jones and Travis Scott will be unveiled in Paris on June 25 at 2:30 p.m. CET. The show – the brand’s first physical men’s runway in 18 months – will also be livestreamed on dior.com.