Travis Scott’s special edition Reese’s Puffs sold out online in less than 30 seconds. Scott launched his own edition of the cereal at a pop-up in Paris yesterday, where fans got a first look at the special Reese’s Puffs packaging and merch at an experiential art pop-up put on by Cactus Jack Records.
The cereal box was designed by Scott personally, adding his Cactus Jack and Astroworld aesthetic to the iconic Reese’s look. The cereal also came in an acrylic case. Although fans who didn’t manage to cop the box are sure to be disappointed, there will be other opportunities, as this was just the first of several special edition boxes that will be launched throughout the year.
A line of limited edition co-branded merchandise was also available at the pop-up, including hoodies and shirts in black, orange, and white colorways.