There aren’t many brands that can take full credit for turning a style of shoe into a global phenomenon. UGG, however, can. The iconic brand has just turned 40 and, despite the market being filled with counterfeits and knock-offs, it remains the number one purveyor of comfortable, sheepskin footwear.

Founded in 1978 on the Californian coast as an answer to cold post-surf feet, UGG has since infiltrated the fashion world, carving out a space for relaxed, classic footwear with its iconic slip-on boots. The label now boasts a whole roster of models, yet, as is the way with timeless brands, it’s the Classics that remain the most popular of its styles.

While many of us already have a pair in our rotation, there are others out there that want to rock them but aren’t sure how. So, to commemorate the brand’s 40th anniversary, we enlisted style consultant Christian Stemmler to give us a few pointers on how to pull off the most iconic and well-loved UGG styles, namely the Classic Short, the Classic Mini, and the Neumel Classic Boot.

Taking inspiration from the streets of Paris, London, and Berlin, Stemmler has mixed apparel from contemporary highstreet labels with pieces from street- and workwear brands. Favorites include oversized sweaters and jackets, as well as joggers and tracksuits for maximum style and comfort ‘fits. Shop the Classics below, and scroll on down to see all the looks.

Highsnobiety / Ahmed Chrediy
Highsnobiety / Ahmed Chrediy
Highsnobiety / Ahmed Chrediy
Highsnobiety / Ahmed Chrediy

“From a relatively innocuous and humble beginning, the UGG boot and brand have transcended the boundaries and are now found in everybody’s shoe closet. The silhouette has even been replicated by other luxury brands — comfort and function can also be fashion.”

Atip, Highsnobiety Fashion Director
Highsnobiety / Ahmed Chrediy
/ Ahmed Chrediy
Highsnobiety / Ahmed Chrediy

“Urban oversized silhouettes with puffer jackets, denim combined with fleece jackets, tracksuits, and shirt dresses fit the chunky UGG boots. I wanted to create layered outfits with different colors, materials, and structures that show individual style.”

Christian Stemmler, Stylist
Highsnobiety / Ahmed Chrediy
Highsnobiety / Ahmed Chrediy
Highsnobiety / Ahmed Chrediy
Highsnobiety / Ahmed Chrediy
Highsnobiety / Ahmed Chrediy
Highsnobiety / Ahmed Chrediy
/ Ahmed Chrediy

For its 40th anniversary, UGG has dropped a capsule collection celebrating the Classics. Check out the full collection, here.

Words by Lucy Thorpe
Associate Branded Content Editor
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