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Following a preview in last month’s issue of L’Officiel Hommes Italia, adidas Originals and Pharrell officially unveil their massive Superstar Supercolor pack. In total, the classic silhouette is redone in 50 different colorways, spanning the majority of the color spectrum. Describing the pack, Pharrell offers, “Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before.”

If a certain colorway catches your eye, you can look to pick it up beginning March 27 at adidas Originals retailers and online.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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