In 2016, adidas is arguably the most relevant brand name in modern sneaker culture.
The company’s origins start with German brothers Adolf and Rudolf Dassler. Together, the siblings shared Gebrüder Dassler Schuhfabrik, a single company which would later be divided into Adolf’s adidas and Rudolf’s PUMA.
When American athlete Jesse Owens won four gold medals wearing Adolf’s track shoes at the 1936 Berlin Summer Olympics, this event laid the foundation for what is now the second biggest sporting goods manufacturer in the world.
In the past, we have examined adidas’ modern marketing strategy, we’ve interviewed Pharrell Williams about his adidas collaborations, and we’ve brought you exclusive looks at adidas’ Futurecraft initiative. Now it’s time to see how carefully you’ve been reading.
So, how well do you know adidas? Test your knowledge below, and stay posted for more Highsnobiety quizzes soon…
- Slide 1: Be-Street
- Slide 2 & 7: adidas
- Slide 3: Tim Suen/Highsnobiety.com
- Slide 4 & 13: 43einhalb
- Slide 5: adidas/WWD
- Slide 6: PDX Mag
- Slide 8: Labicenter
- Slide 9 & 10: Wikipedia Commons
- Slide 11: 1987 LFI/Photoshot.com
- Slide 12: Foot District