In a new short film titled “Equality,” Nike has tapped some of its biggest stars in an “effort to uplift, open eyes and bring the positive values that sport can represent into wider focus.”
The rousing footage was shot in Cleveland last month and debuted at yesterday’s 54th Grammy Awards. Going all out, the intersection of East 6th Street and Rockwell Avenue was closed and transformed into the basketball court, as seen in the footage.
Sport A-listers including LeBron James, Kevin Durant and Serena Williams are joined by Alicia Keys, who also provides the clip soundtrack. “Opportunity should not discriminate,” says narrator Michael B. Jordan. “The ball should bounce the same for everyone.” Amen to that.
Watch the video above, and then check out Nike’s latest Air Force 1.