adidas continues its innovate strides, here officially unveiling the all-new Futurecraft 4D, the world’s first high-performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon.
Ultimately, the midsole of the Futurecraft 4D is the product of 17 years of running data, brought to functional reality through a pioneering digital footwear component creation process that eliminates the necessity of traditional prototyping or moulding. This new technology in turn allows adidas to operate on a completely different manufacturing scale and sport performance quality, departing from 3D printing to bring additive manufacturing in the sport industry into a new dimension.
“With Digital Light Synthesis, we venture beyond limitations of the past, unlocking a new era in design and manufacturing,” says Eric Liedtke, adidas Group Executive Board Member Responsible For Global Brands. “One driven by athlete data and agile manufacturing processes. By charting a new course for our industry, we can unleash our creativity- transforming not just what we make, but how we make it.”
Pioneered by Carbon, Digital Light Synthesis uses digital light projection, oxygen-permeable optics, and programmable liquid resins to generate high-performance, durable polymeric products. The Futurecraft 4D is adidas’s first application of such a process, allowing the company to precisely address the needs of each athlete, in reference to movement, cushioning, stability, and comfort.
Initially, 300 pairs of the Futurecraft 4D will be released in April, however, for friends and family only. You’ll have your shot at purchasing this FW17 when more than 5,000 pairs will hit retail. Additional widespread releases will follow.
Visit adidas.com/futurecraft for more information on this new innovation from adidas and Carbon.
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