To celebrate its latest collaboration with A$AP Rocky, GUESS put together a retro West Hollywood shoot and behind-the-scenes video featuring interviews with the rapper and the other models.
The summery capsule collection is titled “Ice Cream and Cotton Candy Club,” so appropriately the shoot included an ice cream truck — only with Rocky at its helm.
In between doling out ice cream sandwiches, Rocky is his regular modest self. “I think the clothes look amazing — I mean I designed them,” he says.
The capsule is currently available from online and in-store from Selfridges and GUESS. Check out every piece from the collection here.
In other fashion news, Billionaire Boys Club’s first summer drop is full of relaxed fits and pastel hues.
- Source: Dazed