Where the runway meets the street

Palace Skateboards recently opened their new flagship location in New York City and the streetwear giant looks to continue offering highly covetable products as the label unveil a new ad at the Bond Street tube station in London, England — indicating another forthcoming collaboration with adidas.

Depicted in a homage to the Greek Titan god Atlas, where the human figure is carrying the world, the focal point is directed at what he’s donning — a pair of jersey shorts incorporating co-branding on the sides. Additionally, Greek lettering that translates to “Palace x adidas” and “Other sportswear is a myth” caps off the bold ad.


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Stay tuned for the official reveal soon.

Now, here’s everything you ever wanted to know about Palace Skateboards.

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Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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