Palace Skateboards recently opened their new flagship location in New York City and the streetwear giant looks to continue offering highly covetable products as the label unveil a new ad at the Bond Street tube station in London, England — indicating another forthcoming collaboration with adidas.

Depicted in a homage to the Greek Titan god Atlas, where the human figure is carrying the world, the focal point is directed at what he’s donning — a pair of jersey shorts incorporating co-branding on the sides. Additionally, Greek lettering that translates to “Palace x adidas” and “Other sportswear is a myth” caps off the bold ad.


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Stay tuned for the official reveal soon.

Now, here’s everything you ever wanted to know about Palace Skateboards.

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Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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