adidas Originals this week announces a new creative partnership with New York-based artist Daniel Arsham, informed by Arsham’s fascination with archeology, discovery and the phenomenon of found objects. The collaboration will ultimately act as a multi-faceted exploration of 20th century ephemera and cultural artifacts, creating a world of imagined rediscovery through the lens of adidas Originals’ storied past, present and future.
The first installment from the joint effort will take place at KITH NYC, as Arsham has transformed his signature aesthetic into an immersive presentation featuring audio, visual and tactile experiences.
Those who attend will in turn have the chance to win exclusive Arsham multiples, all while delving into the next chapter in the adidas Originals by Daniel Arsham story.
You can look forward to the exhibit being open to the public from June 20 to June 27 at KITH NYC, with additional installations in London, Tokyo and Seoul adidas Originals Flagship stores to follow.
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- Image: Rebecca Smeyne for The New York Times