From the ground up

In celebration of New Balance’s 35th anniversary of their Flimby factory in the United Kingdom, the brand has invited six of the world’s most passionate New Balance collectors to Flimby, where they designed their own unique, one-of-one shoe.

Comprised of Thomas Lindie (Aberdeen, Scotland) – Rob Stewart (Glasgow, Scotland) – Thomas Knoll (Leipzig, Germany) – Ida Broen (Oslo, Norway) – Tiago Escada Ramos (Lisbon, Portugal) and Richie Roxas, (Philadelphia, USA) – each had submitted initial designs via email, then the collectors arrived at the factory on the 4th of July to hand select materials and decide on finishing touches with expert help from New Balance’s own design team.

Finally, they were able to watch their shoes being made before collecting them at a specially held banquet on the factory floor. Check it all out in the video above.

After, here’s a look inside New Balance’s UK Flimby Factory.

Also, New Balance is dropping two new colorways of the 574 Sport very soon.

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