adidas and Boston retailer Concepts elevate their long-running partnership to the next level with the launch of their first-ever, co-curated, adidas-exclusive boutique — adidas x Concepts.
Opening on August 25, 2017 — the streetwear emporium is the latest addition to Newbury Street’s lineage of high-end specialty stores, eateries and galleries in Boston, Massachusetts.
“This partnership symbolizes yet another level of our commitment to offering a diverse and multi-faceted portfolio of unique, retail experiences for our fans,” said Pascha Naderi-Nejad, Senior Director of Originals at adidas. “Our co-designed and curated boutique with Concepts is a perfect example of this, uniting two partners in the development of a new retail identity that is authentically laser focused on the consumer experience. We believe that this space will be fueled by Boston’s—and the world’s—enduring streetwear culture and that’s exciting.”
With the 1200 square foot store defined by its minimalist aesthetic, sneaker enthusiasts can experience innovative, pinnacle product from the brand, including sought-after YEEZY styles, footwear from adidas’ longstanding collaborations with designers including Raf Simons, Rick Owens, Stella McCartney and Kolor, among others, as well as apparel.
Essentially a one-stop destination for the best of adidas style and sport innovation, all presented in an elevated, gallery-like setting that offers superior customer service, head on over to the space if you’re near the area.
adidas x Concepts
73 Newbury Street
In other news, UNDEFEATED’s Fall 2017 is all about ’90s sportswear.